Know your direct competition

Determine your target audience

Know your direct competition

Schedule your video uploads

Equipment and software you’ll need    

Determine what you’re good at

Select a YouTube category

Research topics

Consider a desperate niche

Choose a memorable channel name

Use an attractive channel icon

Create a channel trailer

Include channel art

Consistency is important

Create different types of videos

Company culture videos 

Interviews

Webinars

Comment on similar videos

Use social media

Participate in Forums    

Collaborate with Others

Create simple and beautiful thumbnails

Add annotations to drive user actions

Keep your videos short

Use basic SEO principles and marketing strategies

Join the YouTube Partner Program

Feature affiliate products

Work with outside YouTube partners

Sell your own merchandise

Drive traffic to your website

Purchasing fake reviews

Failing to have a plan

Not engaging with your audience

Dumping all your videos to your channel

Not linking your channel to your other social media accounts